.Manly Bands is a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the founder along with his better half Michelle, could not locate an ideal wedding ceremony band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, we reviewed the provider's starting, special band materials, as well as even more. Ever since, Manly Bands has actually gotten its own supplier. The manufacturing of bands coming from, mention, Jack Daniel's scotch barrels or Fender guitar strands creates powerful online video, points out Ruggiero, perfect for storytelling on social networking sites and elsewhere.The whole entire audio of our conversation is actually inserted listed below. The transcript is modified for span and also quality.Eric Bandholz: Offer our company a run-through of what you carry out.John Ruggiero: My other half, Michelle, and also I began an on the web ring company knowned as Manly Bands in 2016 to handle a complication of wedding ceremony bands for guys. Our team were actually merely gotten married to. I possess sizable fingers and could not discover a band that I ased if that was actually certainly not overpriced. My options were actually buying from a catalog or even possessing one thing personalized.I found yourself buying from an internet site. The band got there in a standard mailer, without box or even customer service. It was actually a dreadful experience by today's ecommerce requirements.Our experts got wed, relocated to Florida, and also needed to have a project. Our team informed ourselves, "We're both entrepreneurs. Why don't we develop our very own service?" Our team covered the types of problems our experts 'd seen and also how to address them. My ring experience appeared, and we opted to make an effort to fix it for various other fellas.Our goal when our team began was actually to pay out lease. Our experts thought creating a pair many thousand dollars a month from this will be actually awesome. We considered it a way of living company, not high-growth. It was actually simply Michelle and me in our garage designing bands as well as delivering all of them bent on consumers. We had actually appealed something. Our information resonated along with prospects.Michelle and I create an exceptional team. I create tips, and she is actually the implementer. A ton of our effectiveness mosts likely to her creative thoughts. She titles the bands and builds personalities. She hooks up the bands to consumers. Defining a ring exclusively as "eight-millimeter black" really did not cut it.Our experts created bands coming from distinct products, including Jack Daniel's barrels or even unique metallics. The business removed. Ever since, our experts have actually developed drastically. Our company right now have more than 55 people in the Manly Bands household. About one-half of those are ring artisans that do work in our lately obtained manufacturing shop in Utah.Bandholz: When performed you get a maker?Ruggiero: Concerning a year and an one-half ago. Our company had been their customer for years, so we knew all of them effectively. Many of their company was wholesale, which really did not interest our team-- going to mom-and-pop jewelry experts. They retained their wholesale customers and trademark name. We got a few of their assets as well as brought over staff members.Causing a production crew has been just one of the most effective factors our company have actually carried out. It's been extraordinary to go out there and also watch all of them bring in rings out of Fender guitar strings or even metal coming from an M1 Abrams storage tank.Bandholz: How carries out in-house production effect advertising and marketing?Ruggiero: It is actually been substantial. Taking a camera to the opposite of the office and shooting the group making use of turrets to reduce the metallic rods or even scotch gun barrels in to bands makes for incredible video clip. Our team have our cam crew on the market all the time. We use that video on our social networking sites and in our adds as well as e-newsletters. Our experts make an effort to market that since a lot of companies in the men's ring room don't manufacture. They fall ship or order from abroad and afterwards ship it out. However our company prefer it to last a life-time and be actually something folks may take honor in.Our experts have actually possessed a lot of effectiveness with our army ancestry selection, where we source special army products. Our team possess the M1 Garand rifle sell, the lumber part, coming from War of the nations I. Watching our staff placed that in the turret and cut an item out for a ring is intriguing.Our advertising for those bands talks about the past history, the soldiers, where the item was actually made use of, and traits like that. My spouse and I studied filmmaking in university. Our experts use our skill-sets to educate and tell a story. As an example, I recently received an email coming from a customer who discussed that his gramps used to steer M1 containers. The customer talented some of those rings to his grand daddy, as well as they possessed rather a mental substitution. It's nice to assist consumers get in touch with their past times as well as make something meaningful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, too. I'm on Twitter as well as LinkedIn.